PRIVACY POLICY
Mum’s
Last Updated: 20 September 2026
At Mum’s, we believe that trust is an essential part of every shopping experience. We respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, create an account, or communicate with us.
By using our website, you acknowledge that you have read this Privacy Policy. Where required by applicable law, we will obtain your consent separately.
1. Information We Collect
When you visit our website or interact with our services, we may collect the following categories of information:
Personal Information
- Your full name.
- Your phone number.
- Your email address.
- Your shipping and billing address.
Order Information
- Products purchased and order details.
- Order history and transaction references.
- Delivery instructions and information necessary to fulfil your order.
- Information relating to returns, exchanges, or refunds.
Account and Communication Information
- Information you provide when creating or managing an account.
- Messages, enquiries, feedback, or complaints you send to our customer service team.
Technical Information
Where applicable, we may collect information about your device, browser, IP address, website activity, and interactions with our website through cookies or similar technologies.
We aim to collect only information that is necessary for the purposes described in this Policy or otherwise permitted by applicable law.
2. How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders.
- Confirm purchases and provide order and delivery updates.
- Arrange shipping and communicate with delivery providers.
- Process returns, exchanges, and refunds.
- Respond to enquiries and provide customer support.
- Manage customer accounts and improve your shopping experience.
- Maintain the security and functionality of our website.
- Prevent, detect, and investigate fraud or misuse.
- Comply with applicable legal, accounting, and regulatory obligations.
- Send promotional communications where we have obtained the required consent or otherwise have a lawful basis.
3. Payments
Our website may offer different payment methods, including cash on delivery or online payment, depending on the options available at checkout.
Where payments are processed by third-party payment providers, your payment information will be handled in accordance with the applicable provider’s privacy and security practices.
We do not intentionally store complete payment card details on our systems unless necessary and lawfully supported by our payment arrangements.
4. Sharing Your Information
We may share relevant personal information with trusted third parties when necessary to operate our website and provide our services.
These parties may include:
- Delivery and courier companies, to deliver your purchases.
- Payment service providers, to process transactions.
- Website hosting and technology providers.
- Customer service and communication platforms.
- Analytics and advertising providers, where applicable.
We may also disclose information where required by law or where necessary to establish, exercise, or defend legal rights.
We do not sell your personal information to third parties.
Where third parties process information on our behalf, we take appropriate steps to ensure that such processing is handled in accordance with applicable requirements.
5. Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
- Support essential website functions.
- Remember your preferences.
- Understand how visitors use our website.
- Improve website performance and user experience.
- Measure advertising effectiveness, where applicable.
You may manage cookies through your browser settings. Where required by applicable law, we will obtain your consent before using non-essential cookies or similar technologies.
6. Marketing Communications
With the required consent, Mum’s may send you promotional communications about our collections, new arrivals, special offers, and other updates.
You can withdraw your marketing consent or unsubscribe at any time using the instructions provided in our communications or by contacting us.
Where applicable, our electronic marketing communications will identify the sender and provide an appropriate way to opt out.
Choosing not to receive marketing communications will not affect essential messages relating to orders you have placed.
7. Data Security
We take appropriate technical and organisational measures designed to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.
Access to personal information is limited to those who need it for legitimate business purposes, subject to applicable requirements.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
8. Data Retention
We retain personal information only for as long as necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, resolving disputes, and meeting applicable legal, accounting, and regulatory obligations.
When information is no longer required, we will take appropriate steps to delete it or otherwise handle it in accordance with applicable law.
9. Your Privacy Rights
Subject to applicable law, you may have rights concerning your personal information, including the right to:
- Be informed about the collection and processing of your personal information.
- Request access to your personal information.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information where legally permitted.
- Withdraw consent where processing is based on consent.
- Exercise other rights available to you under applicable data protection law.
To exercise your rights, please contact us using the contact details below. We may need to verify your identity before responding.
10. Third-Party Websites and Services
Our website may contain links to third-party websites or use third-party services.
These third parties may have their own privacy policies and practices. We encourage you to review their policies before providing personal information directly to them.
Mum’s is not responsible for the independent privacy practices of third-party websites.
11. Children's Privacy
Our website is intended for adults.
We do not knowingly collect personal information directly from children through our website without the required authorisation or other lawful basis.
If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.
12. International Data Transfers
Some of our service providers may process or store personal information outside Egypt.
Where personal information is transferred internationally, we will take the steps required under applicable law, including obtaining any required authorisation and implementing applicable safeguards.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, business practices, services, or applicable legal requirements.
Any updates will be published on this page together with a revised “Last Updated” date.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the personal information we process, please contact us:
Brand Name: Mum’s
Legal Business Name: [Insert Registered Legal Entity Name]
Email: [Insert Business Email Address]
Phone: [Insert Business Phone Number]
Business Address: [Insert Registered Business Address]
Data Protection Contact: [Insert Applicable Contact Details, Where Required]
We will handle privacy-related requests in accordance with applicable law.